News Avoidance (Digital News Report)

Share who say they often or sometimes actively try to avoid news. Reuters Institute Digital News Report, 2017–2026.

Source: Reuters Institute Digital News Report Licence: Reuters Institute — public aggregates Unit: % Parsed: 2026-07-03 Open source ↗

Method: Online YouGov panels (~2,000 per market per year); in India, Kenya, Morocco, Nigeria and South Africa samples are urban/English-speaking and not nationally representative.

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Avg (2026)
41.6%
+1.7pp vs 2025
Improving
30
of 48 tracked
Declining
11
period over period
Stable
7
±0.5pp band

Often/sometimes avoid news

Interactive — choose a period, search a country, switch between bars, table and map.

Trend over time

Group average by period, 2017–2026.

20.5%27.1%33.6%40.2%46.8% 2017201920222023202420252026
EuropeAmericasAsiaAfrica

Movers

Biggest period-over-period changes.

Top risers

EntityNowChange
🇳🇴 Norway 39% +9.0pp
🇩🇰 Denmark 34% +7.0pp
🇷🇸 Serbia 53% +7.0pp
🇮🇪 Ireland 47% +6.0pp
🇸🇰 Slovak Republic 47% +5.0pp

Top fallers

EntityNowChange
🇰🇪 Kenya 46% -4.0pp
🇧🇬 Bulgaria 60% -3.0pp
🇳🇬 Nigeria 32% -3.0pp
🇰🇷 South Korea 29% -2.0pp
🇹🇼 Taiwan 19% -2.0pp

By group

Change by group, latest period.

Europe +2.9pp
Americas +1.6pp
Asia +0.30pp
Africa -1.5pp
GroupMembersAvgChange
Americas 8 45% +1.6pp
Europe 25 43.8% +2.9pp
Africa 4 41.5% -1.5pp
Asia 11 34.2% +0.30pp